Aldi UK has rolled out a larger-than-planned pay increase for more than 28,000 hourly-paid store colleagues, effective from September 1, 2025. This move keeps the supermarket chain at the top of the pay scale in the UK grocery sector.
The announcement comes just days before the new rates kick in, highlighting Aldi’s promise to never be beaten on wages.
For store assistants outside London, the hourly rate jumps from £12.75 to £13.02. With longer service, it can reach up to £13.95. In London, pay rises from £14.05 to £14.35, topping out at £14.66 for experienced staff.
This is the second pay hike for Aldi store workers in 2025. Back in July, the company had planned to raise the minimum to £13.00 per hour from September. But after reviewing market conditions, Aldi added an extra 2p per hour to stay ahead.
Giles Hurley, CEO of Aldi UK and Ireland, said: “Our colleagues are at the heart of our success, and we’re committed to ensuring they are fully rewarded for the outstanding work they do.”
He added that this higher-than-expected raise is part of Aldi’s ongoing pledge to lead on pay. The update affects roles like store assistants across the UK’s fourth-largest supermarket chain.
What sets Aldi apart? It’s the only UK retailer offering paid breaks to all staff, adding about £1,425 yearly for the average worker. This perk, combined with the new rates, makes Aldi more attractive in a competitive job market.
Rivals like Lidl had matched the planned £13.00 rate, but Aldi’s bump to £13.02 ensures it pulls ahead. Industry watchers note this as a smart play in the ongoing wage wars among discounters.
The timing couldn’t be better. With living costs still a concern for many, this boost provides real relief for frontline workers. Aldi employs thousands in roles that keep shelves stocked and checkouts running smoothly. The pay rise applies nationwide, from bustling London stores to quieter spots in Wiltshire and beyond.
Looking back, Aldi has invested heavily in staff pay. Since 2014, it has led the sector, often setting benchmarks that others follow. This latest increase builds on that legacy, responding to employee feedback and economic pressures.
For context, traditional giants like Tesco, Sainsbury’s, and Asda offer lower starting rates, typically around £12.00 to £12.50 per hour. Aldi’s strategy? Simple efficiency and low prices for customers, funded in part by strong sales growth.
