Keurig Dr Pepper (KDP) agreed to acquire JDE Peet’s (JDEP) for €15.7 billion (~$18.4B) in cash, paying a roughly 20% premium to JDE Peet’s prior valuation. JDE Peet’s shares jumped about 18% after the announcement on August 25, 2025.
The deal brings one of Europe’s biggest coffee groups, owner of Peet’s, Douwe Egberts, Jacobs, L’OR and more, all under KDP’s umbrella. After closing, KDP plans to split into two U.S.-listed companies: “Global Coffee Co.” and “Beverage Co.” The coffee business is expected to have about $16B in annual net sales, while the beverage unit (Dr Pepper, 7UP, Canada Dry and others) would have $11B.
Tim Cofer will lead Beverage Co., and Sudhanshu Priyadarshi will become CEO of Global Coffee Co., with hubs in Frisco, Texas (beverages) and Burlington, Massachusetts and Amsterdam (coffee).
Price and structure
Multiple outlets report KDP will pay €31.85 per JDE Peet’s share, implying an equity value of €15.7B and an enterprise value near $18B. This per-share price lines up with the stated premium versus JDE Peet’s recent close on Euronext Amsterdam.
The move reverses KDP’s 2018 marriage of soda and coffee, aiming to create the world’s largest pure-play coffee company while letting its North American sodas and non-alcoholic beverages run separately.
Management and several reports frame the combination as a scale play across roast & ground, capsules, and away-from-home coffee, with the split designed to sharpen focus for investors and operators.
Brands and market footprint.
JDE Peet’s sells more than 50 brands globally, including Peet’s, L’OR, Jacobs, Douwe Egberts, Kenco, Pilão, OldTown, Super, and Moccona. While KDP brings Keurig brewers and pods as well as its large U.S. beverage system.
The combined coffee platform will target 100+ countries, leveraging JDE Peet’s international distribution with Keurig’s single-serve strength in North America.
JDE Peet’s is majority-owned by JAB Holding, which also owns a minority stake in KDP. Both companies have faced higher coffee-bean costs this year; industry prices have been volatile on weather and trade headlines. That backdrop puts a premium on procurement scale and pricing power, capabilities the merged coffee unit aims to wield globally.
